target audience synonym

This is arguably the most straightforward and direct process for reaching the appropriate target audience (Evans, O'Malley & Patterson, 1995). [5], Defining the difference between a target market and a target audience comes down to the difference between marketing and advertising. name: "identityLink", Top target audience synonyms (related to market) are group, population and audience. { bidder: 'appnexus', params: { placementId: '11653860' }}, Generally a business using this strategy will adjust its product, and marketing program to fit the needs of different market segments and niches. If a marketer can conduct lifestyle research through previous purchasing behavior it gives an excellent understanding of AIOs enabling target audiences to be effectively determined (Hoyer, Macinnis, & Pieters, 2013, p. 401-403). The following are common types of target audience. "sign-out": "" It is also a way the business can stand out against its competitors (Kotler, et al., 2013). We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. [9] In the terms of perfume, this may include the price bracket of the product, where it was to be sold, the quality and aroma of the product, and how it was to be promoted. [3] Failures of targeting a specific audience are also possible, and occur when information is incorrectly conveyed. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, var pbAdUnits = getPrebidSlots(curResolution); "noPingback": true, An example of this is Coca-Cola, who enables customers to personalise their Coke cans by being able to print their name or choice of text onto the can packaging (Coca-Cola., n.d.). The role that social influence and persuasion play has a sizable emphasis on target audience, and how the message is developed into society. For example, the marketing of a new women's perfume would require the segmentation of the market to focus almost exclusively on the female portion of the market, but would also have to consider the 4 Ps before it was determined. },{ Target: a person or thing that is the object of abuse, criticism, or ridicule. aim, ambition, bull's-eye, end, goal, Holy Grail, English Collins Dictionary - English synonyms & Thesaurus, Collaborative Dictionary     English Thesaurus, expression used for catching the attention of an, sigle of "Air Launched Cruise Missile" that can find his, can also be launched from the soil or the sea. STANDS4 LLC, 2020. { bidder: 'sovrn', params: { tagid: '387233' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, Behavioral trends could include online purchasing instead of in-store purchasing, or modern consumers purchasing a new smartphone annually. GAMES; BROWSE THESAURUS; WORD OF THE DAY; WORDS AT PLAY. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, iasLog("criterion : cdo_dc = english"); { bidder: 'appnexus', params: { placementId: '11654174' }}, New developing technologies and fragmented markets regularly exceed these obstacles (Kotler, et al., 2013). { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, Join our early testers! With all these considered, the product can be efficiently marketed. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. This profile will allow the business to tailor their marketing campaign to attract specific consumers. You can complete the list of synonyms of target audience given by the English Thesaurus dictionary with other English dictionaries: Wikipedia, Lexilogos, Oxford, Cambridge, Chambers Harrap, Wordreference, Collins Lexibase dictionaries, Merriam Webster... English-Synonyms dictionary : translate English words into Synonyms with online dictionaries. }; A potential strategy to appeal to a target audience would be advertising toys during the morning children's TV programs, rather than during the evening news broadcast.[6].

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