who owns voortman cookies

Douglas MacFarlane is the new c.e.o. It is an exciting time for Voortman Cookies, and I look forward to working with our incredible team and a seasoned strategic and financial partner to enhance our innovation and seize the opportunities in front of us.”. Founded in 1951, Voortman products are sold in North America and 70 other countries around the world. The Voortman deal allows it to move not only into cookies but also the better-for-you dessert segment. Your email address will not be published. By Isabelle Gustafson | December 10, 2019. Mars Wrigley Plans Spring Release of Skittles Gummies, CWU Campus Dining Launches Fresh Food Concept, NAG/YEO Conference’s Hallmark InfoExchanges More Than a Virtual Success. “Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” CEO Andy Callahan said in a news release. Design, CMS, Hosting & Web Development :: Subscribe to Food Business News' free newsletters to stay up to date about the latest food and beverage news. 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Founded in 1951, Voortman products are sold in North America and 70 other countries around the world. Voortman was founded in 1951 by brothers William and Harry Voortman, whose father had operated a bakery in the Netherlands. 1 player in crème wafers and sugar free cookies, as reported by Nielsen for the 52-week period ended Nov. 2, 2019, and has achieved compound annual point-of-sale (POS) growth over the past three years of approximately 5%. Site Map | Privacy Policy | RSS. What will happen to the distributors at Voortman? “The team at Voortman is excited about becoming part of the Hostess portfolio and the prospects for further dramatic growth of the Voortman brand behind the exceptional capabilities of the Hostess organization,” said Douglas MacFarlane, CEO of Voortman. As Food Dive reports, “While Hostess’ iconic line of Twinkies, Ding Dongs and coffee cakes is at the company’s core … the company has been bulking up its portfolio to attract consumers in adjacent areas where it didn’t have a major presence.”. Other food and beverage companies within Swander Pace’s portfolio include Oregon Ice Cream L.L.C., Frozen Specialties, Inc., and the Kicking Horse Coffee Co. We use cookies to provide you with a better experience. Andy Callahan, cookies, Hostess Brands, snacks, Twinkies, Voortman In announcing the acquisition on Monday, Hostess cited Voortman’s “uniquely positioned and differentiated products” and the potential for “greater growth opportunities provided by a more diverse portfolio of brands and products.”. Under the terms of the transaction agreement, Voortman will become a wholly owned subsidiary of Hostess. About Voortman Cookies Limited Voortman was founded in 1951 by brothers William and Harry Voortman, who emigrated to Canada from their hometown of … Voortman was founded in 1951 by brothers William and Harry Voortman, whose father had operated a bakery in the Netherlands. Required fields are marked *, Copyright © 2020 CFO. 50 Broad Street, New York, N.Y. 10004. Hostess expects to close the transaction in early January 2020, subject to customary closing conditions. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. of the company. — Voortman Cookies, a manufacturer of cookies and wafers sold under the Voortman brand, has been acquired by Swander Pace Capital, New York. BURLINGTON, ONT. The Company offers cookies and biscuits, wafers, and other dry products. Terms of the acquisition were not disclosed. All Rights Reserved. While Hostess owns many of the nation's favorite sweet baked goods, it has no cookies. The company makes 60 varieties of cookies and wafers, including an extensive line of sugar-free/no sugar added products. The company intends to finance the $320 million transaction by using cash on its balance sheet, along with secured financing commitments from Credit Suisse and Citi. This acquisition fits well into our long-term growth strategy, and we are confident that Voortman will be a great addition to our existing sweet baked goods snacking and breakfast portfolio.”. Copyright © 2020 WTWH Media, LLC. Voortman Cookies General Information Description. Its store sales grew at a compound rate of 5.1% during the past three years — nearly three times the rate of the overall $8.4 billion cookie category. The transaction has been unanimously approved by the Hostess board of directors. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media. In 2004, it became the first North American food brand to announce the removal of trans fats from its retail food products. Voortman is the No. Hostess Brands — best known for sugary baked treats such as Twinkies — has agreed to acquire the maker of Voortman wafers and sugar-free cookies for $320 million in a move to boost its profile in the fast-growing snacks category. “This acquisition fits well into our long-term growth strategy and we are confident that Voortman will be a great addition to our existing sweet baked goods snacking and breakfast portfolio,” he added. “We believe the acquisition of Voortman will create significant value for all of our stakeholders. Voortman Cookies is a manufacturer of cookies and wafers sold under the Voortman brand. “I am excited to continue his longstanding tradition of quality products and market leadership.

1 player in crème wafers and sugar free cookies, as reported by Nielsen for the 52-week period ended Nov. 2, 2019, and has achieved compound annual point-of … Hostess Brands Inc. recently announced that it has entered into an agreement to acquire Voortman Cookies Limited from Swander Pace Capital for approximately $320 million. Last year, it expanded its breakfast product lineup with the purchase of the Big Texas and Cloverhill brands. Voortman Cookies Limited manufactures and distributes bakery products. The company offers baked products including a variety of cookies and wafers which are produced from grain oats, coconut, and almonds, which do not contain artificial colors, flavors, and high-fructose corn syrup. In the 2010s, Voortman Cookies makes over 60 varieties of cookies, including lines of creme wafers, sugar free and seasonal products. In 2004, it became the first North American food brand to announce the removal of trans fats from its retail food products. “I want to thank Harry for the warm welcome and support that he has offered me as part of this transition,” Mr. MacFarlane said.
New beverages boast immunity-boosting ingredients. According to Nielsen, Canada-based Voortman Cookies is the market leader in crème wafers and sugar-free cookies. Current Voortman chief executive officer, Harry Voortman, will relinquish his leadership role and transition to a position as an adviser and board member to the company. Operator of a bakery in Ontario.

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